Hyundai Ousts Honda, Toyota to take No.1 spot for Brand Loyalty

Automotive shoppers’ loyalty to their respective brands has waned during the past year for the majority of vehicle makes, due to the economic downturn and consumers becoming much more aware of issues such as fuel prices, safety recalls, available vehicle options and additional models within their intended price points.  

While many of the auto industry’s top players have found themselves struggling to retain customers, Hyundai has blazed a new trail and preserved its loyal consumer base.  The driving factors behind this retention have been aggressive marketing campaigns combined with innovative product redesigns like the highly successful 2011 Sonata and 2011 Elantra.  

For Q2 2011, Hyundai’s brand loyalty was at 52.3 percent, with Honda following at 49.7 percent …    
Read more: http://www.sacbee.com/2011/07/18/3776215/hyundai-ousts-honda-toyota-to.html#ixzz1SZ8UD36e

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